People First, MHR’s innovative HR and payroll software, has recently re-entered the U.S. market after a period of absence. With the American market being both vast and highly competitive-home to numerous established HR technology providers-MHR recognised the need for compelling marketing materials to reintroduce the platform.
To succeed, the company required a wide range of marketing materials tailored to various sectors, buyer personas, and stages of the customer journey. This included sales collateral, explainer videos, thought leadership content, product brochures, landing pages, and social media assets-all aimed at building brand awareness, educating potential customers, and accelerating adoption across different industries and regions.
The goal was to clearly communicate People First’s unique value proposition, build brand awareness, and establish a strong foothold among U.S. businesses seeking modern, employee-centric solutions.
Here are a few example pages of brochures that promote MHR’s software to an American market.
No animation or interactivity was required for these particular guides.
With over a decade of expertise in data segmentation, member targeting, and rapid response direct mail within the gaming industry, Perspektiv Marketing Group garnered acclaim for its innovative strategies, earning prestigious marketing awards.
DM Play was an innovative web to print marketing software package for Perspectiv’s gaming clients and their wider businesses.
DM Play simulated the excitement of Gala and other gaming businesses. Lapsed customers would receive a DM Play generated Direct Mail.
The promotional mailer featured a game that mirrored the experience customers had at their selected venue, with the winning outcome revealed through a scratch card element. The lucky winner could then redeem their prize by bringing the winning direct mail to their nearest branch.
The brief was simple; to create an entire brand, website, gaming portal and an exhibition to launch at Earl’sCourt in London , all within an extremely tight deadline. All the hard work paid off gaining a multi-million-pound contract with SkyBet.
Other projects I successfully managed whilst at Perspektiv were:
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Scratch card template for all of Sky Bet’s future marketing campaigns
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National Union brand contacts worth over £600k and increased local theatre brand sales by 39% through the implementation of innovative mailing campaigns
- Rebranding of Perspektiv’s creative agency, print, mailing, and web agency, creating a full set of brand campaigns, corporate guidelines, websites, promotional mailers and marketing materials
Perspektiv was a Nottingham based marketing company whose biggest clients were in the betting industry.
Shortly after joining I had the task of rebranding their 4 companies. One of which was 'Perspektiv Group'. For the rebranding I decided on simple shapes and colours to define each area of the business.
For Perspektiv Group: it’s logo was a lozenge shape, in which the group's name sat within. From this simple shape Squidney was born. He was created using Perspektiv Group’s lozenge shaped logo and his initial task was to graphically describe each area of Perspektiv's 3 business specialisms.
'Perspekiv Red' was the creative agency side of the business, 'Perspektiv Blue' was the print, mail and fulfilment side of the business and 'Perspektiv Purple' was the web design agency. 'Perspektiv Group' was the 'umbrella' company that sat above these specialist areas.
The genesis of Squidney, coincided with the ambitious Perspektiv brand relaunch initiative. The brief was; to create 10 postcards that would be posted to existing and potential leads, showing 10 aspects of Perspektiv's 3 areas of the marketing industry.
Squdney was born out of the ‘10 reasons’ nature of the campaign. Squids have 10 tentacles so creating an abstract squid character with this particular feature seemed perfect.
These postcards were designed in 'series' so had the same tentacle themed backgrounds, which if collected; the receiver of a number of these postcards could use the die cut slits to construct their own tower on their desk. The message to 'collect them all' further reenforced that message.
From this campaign Squidney became the official mascot for Perspectiv, appearing in calendars, Christmas cards, note pads, pens, data sticks and even on an invite to celebrate Perspektiv's anniversary. He was a well loved character within the business and by Perspektiv’s clients.
Visual storytelling is not one-size-fits-all. Your brand deserves illustrations that reflect its unique voice, values, and vision. That's where my expertise shines:
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Eye-Catching Diversity: From minimalist sketches to vibrant, full-colour digital art, - I craft illustrations that captivate and resonate with your audience
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Detail-Oriented Design: Each stroke is intentional, weaving depth and personality into your brand’s narrative
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Adaptive Aesthetics: Whether it's sleek and modern, whimsical and playful, or classic and timeless, I adapt my style to match the heart of your message
The beauty of illustration is that it knows no bounds. Here are just a few styles that showcase my diversity of this art form:
- Realism: Capturing the world with precision, realism is all about detail, lighting, and texture
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Cartoon: Fun and expressive, cartoon illustrations are characterised by exaggerated features and vibrant colours
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Line art: Simple yet sophisticated, line art relies on clean lines to define shapes and convey depth
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Flat illustration: Stripping down to basics, flat illustrations use bold colours and simple shapes for a modern look
- Fantasy: Let your imagination run wild with fantasy illustrations that bring mythical creatures and magical worlds to life